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5 Trends to Follow for your Email Campaigns in 2020

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crisslyn:
# 1 Personalization for an even more relevant message
Personalization remains a fairly simplistic trend because its importance has always been highlighted. However, personalization is now a “Must to Have” therefore a trend for your emailing campaigns in 2020 because the number of messages is constantly increasing and we advocate personalization which goes beyond the simple “Hello [Firstname]”. Indeed, the real personalization lies in the exploitation of the data and the knowledge of the recipient whatever the channel used.

In addition, today's innovations offer us many more features allowing us to go further in personalization. E-mailing tools make it possible to exploit user criteria or behaviors in order to dynamically display certain messages. Next, we have success stories based on personalization like Netflix and its recommendations for personalized films, or Amazon and its recommendations for additional / complementary sales.

# 2 Innovate your design to promote conversion
Through your email campaign for marketing redleos.com/pk/digital-marketing-company-agency-in-faisalabad/, you will have several goals to achieve, the most crucial of which will be to stand out from the mass of messages that your prospects receive. To increase the efficiency of your email and push for conversion in 2020, you will use an intelligent and interactive design. This design will guide the user to your CTAs, thus making it easier to buy without leaving their inbox.



In addition, the year 2020 truly places emailing in a mobile-first approach. According to a study by Litmus, attention paid to email increased by 21% in 2019. With more than 50% of emails read from a mobile viroboss.com/blogs/view/2994/how-big-data-has-revolutionized-digital-marketing, this device plays an important role in this increase. Thus, sending responsive design email campaigns is a Must to Have to maximize your ROI thanks to the optimization of the user experience. To achieve this, you will need to create your email templates in HTML or through a responsive design email editor.


# 3 Anticipate deliverability issues with data
Before even thinking about the content of an e-mail , it is important to be able to ensure good reception by the recipient. Usually, we analyze campaign statistics with KPIs like deliverability rate and open rate, then we react by segmenting the contacts. However in 2020, place in anticipation like the marketing specialists who are 37% to see deliverability aertell.com//read-blog/194_what-is-a-dmp.htmlas one of their main obstacles in 2019. To deal with it in 2020, tools will allow to clean the lists contacts even before sending the campaign. This action will allow you to anticipate deliverability concerns, protect reputation and optimize marketing.

# 4 Take advantage of machine learning to choose the best time
Once the email is well received and relevant, you will need to send it at the right time to ensure the right impact. Indeed, even if you have the best email regarding the sale of a swimsuit while your recipient is skiing, it will never have the desired impact. Thus, it is crucial to understand the recipient to determine the best time to send your emailing inbook.in/groups/topic/view/group_id/4212/topic_id/544/post_id/979. In 2020, emailing solutions will take advantage of machine learning to offer optimization tools that will automatically adjust the time of sending based on the behavior of contacts on the latest campaigns.


# 5 Protect your contact data
As you know, the General Data Protection Regulation (GDPR) has been applied in Europe since May 2018 but the issue of data protection is still as topical. Internet users are paying more and more attention to the way companies use and protect their personal data. Moreover, as of January 2020, the California law on the protection of privacy, called the “California Consumer Privacy Act” will come into force, obliging American companies to follow standards similar to GDPR.

For 2020, transparency on data protection is a good way to maintain the trust of its customers. Thus, it has become necessary to comply with the regulations on data confidentiality

vozkin:
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