Top corporation won propy — a blockchain real property corporation — a gold sabre award
in 2017, cryptocurrency exploded onto the scene. However regardless of its trending recognition, the general public nevertheless don’t understand what cryptocurrency genuinely
Digital Marketing Agency in New York is. To put our customer propy — a blockchain-powered real property marketplace — as a frontrunner within the blockchain space, we knew we had to win wide purchaser focus. In other words, we had to floor cryptocurrency in truth. Working with propy, top blockchain devised a plan to facilitate the sale of two excessive-profile houses — all digitally, without a office work by any means — to illustrate that it’s viable to shop for actual, tangible belongings with cryptocurrency. Our two viral actual estate pr stunts received propy a gold sabre award — and a landslide of media hits.
#prevailing moments:
2018 gold sabre award: actual estate and creation enterprise zone
$4. 8 million in advert buy generated
2 billion impressions
6 international locations included propy
three hundred hits in local, national, and global media outlets
top-tier hits: wall street journal, america these days, inc., the hill, abc, cbs, cnbc
subsidized by way of michael arrington, founder of techcrunch
propy. Com visited by customers from a hundred+ countries
here’s how it went down:
the sector's first international assets purchase on blockchain
as the first viral actual estate stunt, pinnacle blockchain partnered with the founding father of techcrunch, michael arrington, to facilitate the world’s first-ever worldwide property buy on the blockchain of a fashionable condominium in kiev, ukraine. Greater than simply call-losing a movie star, we leveraged arrington’s deep understanding in generation and startups to prove propy’s legitimacy — he’s been named “one of the international’s 100 most influential people” by using time and one of the most powerful people on the net via stressed. Over 150 guides, along with the hill, newsweek, new scientist, and marketwatch rushed to cowl the unique tale. It was mainly popular with international courses, incomes direct media coverage from 6 different countries and drawing customers from 100+ exclusive nations to propy’s website. The united states's first belongings purchase on blockchain
next, we leveraged a subject that constantly gets foremost media coverage: the country wide football league. Top blockchain & propy helped conduct america’s first-ever actual assets buy at the blockchain. And this wasn’t simply any residence. It was an iconic “packer house” — considered one of 6 houses surrounding the green bay packers’ lambeau discipline in inexperienced bay, wisconsin. Via honing in in this unusual actual property transaction with a hook that became positive to generate information, pinnacle blockchain created over 2 billion impressions in over 150 fundamental local, country wide, global media outlets. Propy's first sabre award
now not most effective did we prove that it’s feasible to buy and sell
Digital Marketing Agency Seattle real property on blockchain, pinnacle blockchain placed propy within the international spotlight. To keep the wins rolling, we submitted our campaign to the 2018 north american sabre awards. We landed a gold sabre award in the real estate for propy — our campaign become decided on out of over 2,000 entries! Serving to designate the nice public relations groups in the us, the sabre awards were the linchpin in demonstrating top blockchain’s international-class engagement, credibility, and relationship constructing-potential — as advocated via our ancient.
