The commercial enterprise mission:
after ferrara obtained the laffy taffy brand, they needed
Digital Marketing Agency Boston to deliver it into the virtual arena even as staying authentic to the logo promise: bringing families together through small bites of pleasure. Whilst pinnacle changed into challenged with establishing laffy taffy’s media presence, we quickly realized that a visible identity had to be established that could permit the logo’s true personality shine thru. Case study:
each time top takes on a branding task we start by putting emblem pillars that will aid wholesome and cohesive content that resonates with customers. For laffy taffy we focused on 3 pillars: family fun and togetherness, small bites of pleasure, and #hafftolaff which have become our maximum a hit branded hashtag. These brand pillars informed all of our content material and messaging, making sure a constant logo identification throughout more than one platforms. From there we performed social and mass media listening to dig for insights approximately our emblem perception. We used those insights to broaden content material sorts that laddered returned to our brand pillars. For example, we advanced a look and sense for ‘laff sorts’ which celebrated the particular and hilarious ways we all snort. This drew on one of the things laffy taffy fans love maximum — the jokes! With content types, and a look and sense finalized we launched a social media presence that capitalized on laffy taffy’s cutting-edge logo love even as attracting new fanatics on fb and instagram. Our cohesive messaging and layout allowed us to seamlessly weave together large brand activations with our continually-on content material. Right here’s how we did it — and how all cpg agencies can do it too:
discover the white space
pinnacle constantly conducts substantial competitive analysis, however we recognize that which will reduce through the noise on social media, a emblem must set up their specific cost. Masses of sweet manufacturers publish a laugh, brightly-coloured, mouth-watering content; however none of them personal the hilariously punny ‘dad shaggy dog story’ space. From static posts, to fill-in-the-punchline prompts, to whimsical home made prevent-movement animation, we delivered the jokes people already love to a latest media landscape. Two-way communication
we knew whilst we first released laffy taffy that there have been superfans available — and they replied the decision. Followers old and young love telling us their favourite flavors, as well as which jokes made them draw back and which made them burst out giggling. For a few manufacturers, conversation on fb or instagram is only a customer service necessity. To us, two-manner conversation on social media is an important touchpoint that could be a necessity in an effort to certainly hook up with an target audience. Now not to say a bottomless nicely of excellent person generated content material(ugc). Live true in your brand
it’s not enough to just post beautiful product pictures on social anymore. Excellent social content need to talk some thing at a look — which is from time to time all of the time a emblem has with a consumer. Our layout team cautiously constructed color remedies, layout elements, and image sourcing tips for our content buckets so that they will be templatized and achieved at scale. The ensuing content became right away recognizable as laffy taffy, efficient to execute, and accelerated affinity for the emblem on modern-day systems. In quick — our a success logo launch on social media
Digital Marketing Agency Atlanta targeted round real, delightful content material, designed to be easy, surprising, and sizable.
